. , who would've thought there were be a job category called search engine optimization? yet we have google and people working off of google we never thought of. the most interesting example of that dichotomy and the difficulty in picking this apart , a number of books have expressed the anxiety about where we are today have talked about the dichotomy between instagram, 13 programmers that built a huge digital sharing world, and kodak. 140,000 workers. the location is, 13 workers displaced 140,000. when you unpack that you realize instagram did not destroy kodak. kodak destroy kodak. they made strategic mistakes and the proof is kodak's biggest competitor made it across the chemical to digital chasm fine. ,he thing i find fascinating instagram could not exist as a company until the mature internet existed. the mature internet created millions of jobs, many of them quite good. more than 2.5 million jobs. for the02) 748-8000 eastern and central time zones. (202) 748-8001 for the mountain pacific time zones. john markoff of the new york times. guest: there is this wonderful